西方消费者研究概述
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Lindzey G,Aronson E.2nd ed.Handbook of Social Psychology,1969,3:136～314
[8] Peter J P,Olson J C.Consumer behavior and marketing strategy.Homewood.3rd ed.IL:Richard D.Irwin,Inc.,1993
[9] Lynch J G,Marmorstein H,Weigold M F.Choice from sets including remembered brands:use of recalled attributes and prior overall evaluations.Journal of Consumer Research,1988,15:169～184
[10] Cohen J B.An overextended self?Journal of Consumer Research,1989,16:125～128
[11] McQuarrie E F,Mick D G.On resonance:a critical pluralistic inquiry into advertising rhetoric.Journal of Consumer Research,1992,17:180～197
[12] Simonson I,Carmon Z,Dhar R,et al.Consumer research:in search of identity.Annual Review of Psychology,2001,52:249～275
[13] Fishbein M,Ajzen I.Belief,Attitude,intention and behavior:an introduction to theory and research.Reading,MA:Addison-Wesley,1975
[14] Petty R E.,Cacioppo J T,Schumann D.Central and peripheral routes to advertising effectiveness:the moderating role of involvement.Journal of Consumer Research,1983,10:134～148
[15] Friestad M,Wright P.The persuasion knowledge model:how people cope with persuasion attempts.Journal of Consumer Research,1994,21:1～31
[16] Unnava R,Agarwal S,Hauftvedt C.Interactive effects of presentation modality and message generated imagery on recall of advertising information.Journal of Consumer Research,1996,23:81～93
[8] Peter J P,Olson J C.Consumer behavior and marketing strategy.Homewood.3rd ed.IL:Richard D.Irwin,Inc.,1993
[9] Lynch J G,Marmorstein H,Weigold M F.Choice from sets including remembered brands:use of recalled attributes and prior overall evaluations.Journal of Consumer Research,1988,15:169～184
[10] Cohen J B.An overextended self?Journal of Consumer Research,1989,16:125～128
[11] McQuarrie E F,Mick D G.On resonance:a critical pluralistic inquiry into advertising rhetoric.Journal of Consumer Research,1992,17:180～197
[12] Simonson I,Carmon Z,Dhar R,et al.Consumer research:in search of identity.Annual Review of Psychology,2001,52:249～275
[13] Fishbein M,Ajzen I.Belief,Attitude,intention and behavior:an introduction to theory and research.Reading,MA:Addison-Wesley,1975
[14] Petty R E.,Cacioppo J T,Schumann D.Central and peripheral routes to advertising effectiveness:the moderating role of involvement.Journal of Consumer Research,1983,10:134～148
[15] Friestad M,Wright P.The persuasion knowledge model:how people cope with persuasion attempts.Journal of Consumer Research,1994,21:1～31
[16] Unnava R,Agarwal S,Hauftvedt C.Interactive effects of presentation modality and message generated imagery on recall of advertising information.Journal of Consumer Research,1996,23:81～93
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